Programmatic advertising buys 91% of all US digital display ads. Done right, it delivers your message to exactly the right person at the right moment — automatically, at scale. Lumo manages your programmatic strategy from DSP selection to creative optimisation.
Traditional display advertising means buying space on specific websites at fixed prices — blind to whether your audience is actually there. Programmatic advertising flips the model: you buy audiences, not placements. AI algorithms bid in real time on individual impressions across thousands of sites, serving your ad only when the right person is present.
The result is dramatically higher relevance and lower cost-per-acquisition. Programmatic campaigns can target by demographics, intent signals, browsing history, location, device, time of day, and hundreds of other data points simultaneously — with automatic optimisation that improves performance as the campaign learns.
Lumo adds an AI layer on top of programmatic's native intelligence. Our audience modelling, creative rotation algorithms, and attribution tooling compound programmatic's efficiency — delivering better CPMs, higher engagement rates, and clearer ROI attribution than agencies relying on standard DSP defaults.
Every deliverable is tracked, reported, and tied to business outcomes — not just activity metrics.
A clear four-step process from first conversation to measurable results.
per month management fee — ad spend is separate (minimum $3,000/mo recommended)
Get a Custom QuoteProgrammatic advertising is the automated buying and selling of digital ad inventory via real-time bidding (RTB) technology. Rather than negotiating fixed placements with individual publishers, programmatic algorithms bid on individual ad impressions in milliseconds — buying impressions from your target audience across thousands of websites simultaneously at optimised prices.
Lumo works across major DSPs including The Trade Desk, DV360 (Google's Display & Video 360), Amazon DSP, and MediaMath — selecting the right platform based on your campaign objectives, target audience, and inventory requirements. We provide access to premium programmatic inventory without requiring minimum spend commitments on individual platforms.
We recommend a minimum of $3,000/month in media spend for programmatic campaigns to generate statistically meaningful data for optimisation. Below this threshold, impression volume is too low to achieve reliable audience learning. Lumo's management fee starts at $2,000/month separately from ad spend.
Google Display Network (GDN) is a walled-garden network — you can only reach people browsing Google-affiliated sites. Programmatic DSPs access the open web, including premium publishers that don't participate in GDN, plus CTV/OTT inventory, audio platforms, and digital-out-of-home. Programmatic also offers significantly more sophisticated audience targeting and bidding options.
Lumo implements multi-layer brand safety: category exclusions (blocking adult, political, and sensitive content categories), domain blocklists (excluding known low-quality or brand-unsafe publishers), third-party verification through IAS or DoubleVerify, and viewability standards (minimum 70% in-view for 2+ seconds). Brand safety configuration is customised to each client's requirements.
Get a free programmatic advertising strategy session — we'll map your audience segments, estimate reach and CPMs, and show you what a programmatic campaign looks like for your business.