The influencer marketing industry hit $24B in 2025 — but most brands waste budget on vanity metrics. Lumo builds creator campaigns tied to real business outcomes: traffic, leads, and sales — with full performance tracking from post to purchase.
Ad blindness is real. Banner ads are ignored, pre-rolls are skipped, and sponsored posts in feeds blur into noise. But when a creator someone genuinely follows recommends a product in their authentic voice, it cuts through — because it doesn't feel like advertising. The trust a creator has built with their audience transfers to the brands they authentically endorse.
The key word is 'authentically.' Most influencer campaigns fail because brands push scripted messaging that creators deliver inauthentically — and audiences immediately recognise it. Lumo builds creator briefs that give influencers creative freedom within your brand parameters, resulting in content that actually resonates and converts.
Lumo adds AI-powered vetting and performance attribution that most influencer agencies lack. We analyse audience authenticity scores, engagement quality, follower demographics, and past campaign performance before any partnership — ensuring every creator we recommend has the audience you actually want to reach.
Every deliverable is tracked, reported, and tied to business outcomes — not just activity metrics.
A clear four-step process from first conversation to measurable results.
per campaign — creator fees are separate and vary by tier and platform
Get a Custom QuoteMicro-influencers (10K–100K followers) typically deliver higher engagement rates, more niche audiences, and lower cost-per-post than macro or mega influencers. Macro influencers (100K–1M) offer broader reach. Nano influencers (1K–10K) have the highest engagement rates but limited scale. Lumo recommends the right tier mix based on your campaign objectives — most brands see the best ROI from micro-influencer campaigns combined with paid whitelisting.
Lumo builds FTC compliance into every campaign brief — requiring clear disclosure language (#ad, #sponsored, or Paid Partnership labels), reviewing content before publication to verify disclosures are present, and documenting compliance for each partnership. We stay current with FTC guidelines updates and apply them to all campaigns proactively.
Lumo uses UTM-tracked unique links and promo codes for each creator to directly attribute traffic, sign-ups, and purchases. We also track reach, impressions, engagement rate, earned media value (EMV), and cost-per-acquisition. For brand awareness campaigns, we track share of voice and sentiment in addition to direct conversion metrics.
Lumo manages influencer campaigns on Instagram (Feed, Reels, Stories), TikTok, YouTube (dedicated reviews and integrations), podcasts, and LinkedIn for B2B clients. Platform selection is driven by where your target audience is most active and receptive to creator recommendations.
A typical Lumo influencer campaign takes 3–4 weeks from kickoff to first content publication: 1 week for strategy and creator identification, 1 week for outreach and contracting, 1–2 weeks for content creation and review. Longer lead times may apply for campaigns requiring custom product samples or elaborate production.
Book a free influencer marketing strategy session — we'll map your target audience to creator opportunities and show you what a performance-tracked campaign looks like for your brand.