When someone searches for your service in your city, are you in the top 3? Lumo builds local SEO strategies that plant you in the Google Map Pack and keep you there — turning nearby searches into customers.
Over 46% of all Google searches have local intent — people looking for businesses, services, and products near them. The three businesses that appear in the Google Map Pack capture the overwhelming majority of those clicks and calls. If you're not in the top three, you're invisible to the most valuable local searchers.
Local SEO is fundamentally different from traditional SEO. It's driven by Google Business Profile signals, citation consistency, review velocity, and hyper-local content — not just backlinks and keywords. Lumo builds local SEO strategies that address every factor Google uses to rank local businesses.
AI search is changing local discovery too. When someone asks Google's AI Overview 'best plumber near me' or ChatGPT 'top-rated Italian restaurant in Austin,' the businesses cited are selected from a complex set of local authority signals. Lumo's GEO-integrated local SEO ensures your business is cited in AI-generated local recommendations.
Every deliverable is tracked, reported, and tied to business outcomes — not just activity metrics.
A clear four-step process from first conversation to measurable results.
per month — GBP management + citation building + rank tracking + monthly reporting
Get a Custom QuoteMost businesses see Google Business Profile ranking improvements within 30–60 days. Map Pack top-3 rankings for competitive keywords typically take 60–90 days. Organic local search rankings for longer-tail terms can improve within 30 days of publishing optimised local content.
Local SEO focuses specifically on ranking in Google Maps, the local pack, and geo-specific search results — driven by Google Business Profile signals, local citations, review velocity, and proximity. Regular (organic) SEO focuses on blue-link rankings for broader keywords. Both matter for local businesses — Lumo optimises both in parallel.
Critical. Review count, average star rating, and review recency are all direct ranking signals in Google's local algorithm. Businesses with 50+ recent 4.5★+ reviews consistently outrank competitors with fewer reviews — regardless of other factors. Lumo's review generation system typically triples review velocity within 60 days.
Yes. Lumo manages multi-location GBP portfolios — with individual optimisation strategies for each location, separate local citation profiles, and location-specific content. Each location needs its own local signals to rank independently in its market.
A local citation is any online mention of your business name, address, and phone number (NAP). Consistency across 80+ directories signals trustworthiness to Google and contributes to local pack rankings. Inconsistent citations — different phone numbers, old addresses — actively harm local rankings. Lumo audits and fixes all citation inconsistencies.
Book a free local SEO audit — we'll analyse your GBP, citation profile, and competitor rankings and show you exactly what it takes to reach the top 3.