Amazon is the #1 product search engine in the US — more product searches start on Amazon than on Google. Lumo builds complete Amazon marketing strategies: SEO-optimised listings, PPC campaigns, and brand storefronts that capture marketplace demand and convert it into revenue.
Amazon's A9/A10 search algorithm is fundamentally different from Google's. It prioritises conversion rate, sales velocity, and relevance — not backlinks or domain authority. A product with a poorly optimised title and thin bullet points will be buried in search results regardless of how strong your brand is elsewhere. Amazon SEO is its own discipline.
Amazon's advertising platform — Sponsored Products, Sponsored Brands, and Sponsored Display — operates on a cost-per-click model with real-time auction dynamics. Without expert bid management and keyword strategy, ad spend can scale faster than revenue. Lumo's Amazon PPC management keeps ACoS (Advertising Cost of Sale) at efficient levels while scaling profitable campaigns.
Lumo integrates Amazon marketing with your broader digital strategy. Brand-registered sellers benefit from A+ Content, Storefronts, and Brand Analytics — tools that improve conversion rates and provide competitive intelligence. We manage the full seller ecosystem so every element reinforces the others.
Every deliverable is tracked, reported, and tied to business outcomes — not just activity metrics.
A clear four-step process from first conversation to measurable results.
per month management fee — Amazon ad spend is separate and goes directly to Amazon
Get a Custom QuoteAmazon SEO optimises product listings to rank in Amazon's internal search results — driven by conversion rate, sales velocity, relevance, and review signals. Google SEO optimises web pages for Google's algorithm. The keyword research approaches, ranking factors, and optimisation tactics are entirely different. Lumo treats Amazon SEO as a completely separate discipline with its own methodology.
ACoS (Advertising Cost of Sale) is the percentage of ad-attributed sales spent on advertising. A 'good' ACoS depends on your product margin — if your profit margin is 40%, an ACoS below 30% is profitable. Lumo targets ACoS levels based on your specific margin structure and growth phase — newer listings may justify higher ACoS to build sales velocity, while established products focus on efficiency.
Yes. Lumo works with both third-party (3P) FBA sellers using Seller Central and first-party (1P) vendors using Vendor Central. Each has different advertising tools, pricing dynamics, and optimisation levers — we adapt our strategy to your specific seller type and business model.
Listing optimisation improvements typically affect search ranking within 1–2 weeks as Amazon's algorithm processes the updated content. Sales velocity improvements follow within 2–4 weeks. Amazon PPC campaigns can generate incremental sales within the first week of launch, with ACoS efficiency improving over the first 30–60 days as negative keyword data accumulates.
Yes. Product launches require a specific strategy: aggressive initial PPC to build sales velocity, early review generation (via Amazon Vine or follow-up email), and listing optimisation before the first ad dollar is spent. Lumo builds launch plans that establish organic ranking quickly while maintaining controlled ACoS during the critical initial sales period.
Get a free Amazon account audit — we'll review your listings, ad account structure, and competitor positioning and show you exactly where the growth opportunities are.