Most businesses send paid traffic to their homepage — and lose 80% of it. Lumo designs conversion-focused landing pages and sales funnels that match message to intent, eliminate friction, and turn clicks into customers.
When someone clicks your Google Ad for 'emergency plumber Austin' and lands on your homepage — with navigation, multiple CTAs, and no clear next step — most of them leave. A dedicated landing page that mirrors the ad's promise, eliminates distraction, and presents a single clear action can increase conversion rates by 2–5x with zero additional ad spend.
The same principle applies across every traffic source. Email campaigns, social ads, SEO content, and organic social all convert dramatically better when they land users on pages purpose-built for that specific audience and intent. Generic destination pages waste the trust and intent you've earned getting the click.
Lumo builds landing pages with AI-informed layout decisions — copy hierarchy, CTA placement, social proof positioning, and form length — based on conversion data across thousands of pages in similar industries. Every page launches with the best-known starting configuration, then improves through A/B testing.
Every deliverable is tracked, reported, and tied to business outcomes — not just activity metrics.
A clear four-step process from first conversation to measurable results.
per landing page build — funnel packages from $3,500; ongoing CRO retainers from $1,200/mo
Get a Custom QuoteLumo builds landing pages on the platform that best fits your existing tech stack and requirements: Webflow (recommended for design flexibility and CMS integration), Unbounce or Instapage (for rapid iteration and built-in A/B testing), WordPress with custom development, Shopify for e-commerce, or custom HTML/CSS for maximum performance. We recommend the right platform for your specific situation.
A standard landing page takes 5–7 business days from brief to launch: 1 day for brief and strategy, 2 days for wireframe and copy approval, 2 days for design and build, 1–2 days for QA and revisions. Complex multi-step funnels or pages requiring custom development may take 10–14 days. Lumo doesn't rush pages that aren't ready — a slow launch is better than a leaky one.
The most important conversion factors are: message-match (your page headline must mirror your ad copy exactly), a single clear CTA (one action, not six options), above-the-fold credibility (reviews, logos, stats visible before scrolling), friction reduction (short forms, clear privacy messaging), and page speed (under 2 seconds). Lumo builds these principles into every page from the first version.
No — this is one of the most common conversion mistakes. Each ad campaign, ad group, and major keyword theme should ideally have its own dedicated landing page with matching headlines and relevant social proof. The more precisely a page matches the specific intent and language of the ad that drove the click, the higher it converts. Lumo builds page portfolios that match the structure of your ad account.
Lumo tracks conversion rate (primary metric), cost-per-conversion (for paid traffic), heatmap engagement (scroll depth, click maps), form abandonment rate, and page load time. We set conversion rate benchmarks based on your industry and traffic source, and report weekly during active A/B testing periods.
Get a free landing page audit — we'll analyse your current pages, calculate how much conversion rate you're leaving on the table, and show you exactly what needs to change.