Video drives 80% of all internet traffic and delivers 66% more qualified leads than text-based content. Lumo produces marketing video built around performance goals — brand stories, ad creative, explainers, and social content that converts viewers into customers.
Most marketing video is produced by creative teams optimised for awards, not outcomes. Beautiful cinematography, expensive post-production, and brand-approved messaging — but no hook that stops the scroll, no clear value proposition in the first 5 seconds, and no call-to-action that drives the next step. The result is high production cost and low conversion impact.
Performance video starts from a completely different brief. Before cameras roll, we define the target audience, the specific conversion goal, the platform where it will run, and the message hierarchy that matters to the viewer — not the brand. The script is reverse-engineered from what drives action, not from what sounds impressive in a boardroom presentation.
Lumo's video production combines creative storytelling with performance marketing expertise. Every video we produce is designed with platform requirements in mind — correct aspect ratios, hook timing, caption optimisation, and CTA placement for the specific channel where it will run. We measure success by conversion rate and ROAS, not YouTube view counts.
2–4 minute brand story or product explainer videos — scripted, produced, and edited to communicate your value proposition clearly and memorably to cold audiences encountering your brand for the first time.
Short-form vertical video for TikTok, Instagram Reels, and YouTube Shorts — hook-driven, platform-native content that stops the scroll and drives profile visits, follows, and direct response actions.
15, 30, and 60-second ad creative for YouTube, Meta, TikTok, and CTV — performance-oriented scripts with proven hooks, clear offers, and platform-specific aspect ratios for maximum conversion impact.
Customer testimonial and case study productions — scripted interview formats, b-roll integration, and post-production that builds trust credibility and objection-handling for mid-funnel audiences.
Company culture videos, product launch films, conference coverage, and internal communications — professional production that represents your brand correctly across hiring, investor, and partner touchpoints.
Post-production services for existing footage — editing, colour grading, motion graphics, caption creation, music licensing, and platform-specific export for teams with footage that needs professional finishing.
Define conversion goal, target audience, and platform requirements. Develop script and storyboard with performance hooks, value proposition hierarchy, and CTA strategy built in from the first draft.
Professional filming with directed talent, b-roll capture, and on-set art direction — or remote production for talking-head content — with raw footage and all assets delivered for post.
Editing, colour correction, motion graphics, music, voiceover, and caption integration — with review rounds and platform-specific export files for all intended distribution channels.
Deploy across target channels, monitor view-through rate, CTR, and conversion metrics, and iterate on hooks and CTAs based on performance data to improve results over time.
Lumo produces brand videos, product explainers, social media content (Reels, TikToks, Shorts), video ad creative (YouTube, Meta, CTV), testimonials, case study videos, company culture videos, and post-production/editing services. All video is produced with specific marketing objectives in mind, not general brand awareness.
Both. Lumo can direct and coordinate remote productions for talking-head content, screenshare demos, and customer testimonials — reducing cost and turnaround time for distributed teams. For higher-production brand videos and ad creative, we work with professional production crews in-market with full on-location production.
Standard explainer or brand video: 4–6 weeks from brief to final delivery. Social content batches (4–8 videos): 2–3 weeks. Video ad creative: 2–3 weeks. Turnaround depends on approval cycles and revision rounds — we recommend allocating 2 revision rounds per video in the project timeline.
We track platform-specific metrics aligned with your conversion goal: view-through rate and CTR for ad creative, click-to-play rate for embedded web video, engagement rate for social content, and conversion events (leads, purchases) connected via UTM parameters and pixel tracking. Performance data informs creative iteration on subsequent productions.
Yes — Lumo integrates video production with paid promotion and organic distribution. We can manage YouTube ad campaigns, Meta and TikTok video ads, and organic posting strategies as an add-on to production. This end-to-end approach ensures the video is produced with platform requirements in mind and receives the distribution it needs to perform.
Get a free video strategy session — we'll review your current content, identify the highest-impact video formats for your audience, and map a production plan around your conversion goals.
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