Companies that automate lead management see a 451% increase in qualified leads. Lumo builds AI-powered automation workflows — from CRM setup to multi-step nurture sequences — that turn cold prospects into paying customers without adding headcount.
Manual follow-up is the enemy of growth. Studies show that leads contacted within 5 minutes are 100x more likely to convert than those contacted 30 minutes later — yet most businesses respond hours or days after a form submission. Marketing automation eliminates this gap entirely, triggering instant, personalised follow-up the moment a prospect takes action.
The compounding effect is where automation truly shines. A well-built nurture sequence works continuously — scoring leads based on behaviour, sending the right message at the right stage, and alerting your sales team only when a prospect hits a qualified threshold. You're not just saving time; you're ensuring no lead falls through the cracks.
Lumo designs automation architecture around your specific sales cycle, integrating CRM, email, SMS, and ad platforms into unified workflows. Our AI layer adds predictive lead scoring and dynamic content personalisation — so each prospect receives messaging calibrated to their interests, behaviour, and likelihood to convert.
HubSpot, Salesforce, Klaviyo, or ActiveCampaign — we configure your CRM, build custom pipelines, set up contact properties, and integrate with your website, forms, and ad platforms for complete data flow.
Multi-step email workflows triggered by behaviour — form submission, page visit, content download, or inactivity. Each sequence is crafted with personalised content that moves prospects through your funnel toward conversion.
Behavioural and demographic scoring models that assign points based on pages visited, emails opened, content consumed, and profile fit — automatically surfacing sales-ready leads and suppressing cold contacts.
Evergreen nurture campaigns that deliver value over weeks or months — educational content, case studies, offers — timed to match your typical sales cycle and adapted to prospect engagement signals.
Zapier, Make, or native CRM workflows connecting your entire stack — from ad click to CRM entry to email sequence to Slack sales alert — with no manual hand-offs and full audit trails.
Sequence performance reports, open/click/conversion tracking by automation step, A/B testing for subject lines and CTAs, and monthly optimisation reviews to improve conversion rates across all active workflows.
Map your current lead flow, identify automation gaps, define conversion goals, and design the automation architecture — sequences, triggers, scoring rules, and integration requirements.
Configure CRM, build email templates, set up workflow triggers, connect integrations, and deploy lead scoring models — with full testing before any automation goes live.
Activate automation workflows with monitoring in place — tracking deliverability, open rates, conversion events, and pipeline movement across the first 30 days.
Monthly performance reviews with A/B test results, sequence refinements, scoring model updates, and new workflow additions as your product and market evolve.
Lumo works across major platforms including HubSpot, Salesforce, Klaviyo, ActiveCampaign, Mailchimp, Drip, and Marketo — as well as workflow automation tools like Zapier and Make. Platform selection depends on your existing stack, team size, and budget. We'll recommend the right tool for your specific situation rather than defaulting to the most expensive option.
A standard CRM setup and email sequence deployment takes 3–4 weeks from kickoff to live automation. More complex builds with custom integrations, advanced lead scoring, and multi-channel workflows typically take 6–8 weeks. We prioritise getting your highest-impact workflows live first, then layer in complexity over time.
Automation ROI scales with contact volume, but the systems are worth building even with smaller lists — because they work correctly from the first lead. The sequences, scoring rules, and workflows you build now compound in value as your list grows. We've seen clients with 500-contact lists generate significant pipeline through well-designed nurture programs.
Email marketing is typically campaign-based — one message sent to a segment at a scheduled time. Marketing automation is behaviour-based — triggered by what a specific person does, personalised to their profile, and part of a connected workflow that adapts based on how they respond. Automation includes email but also CRM updates, lead scoring changes, sales alerts, and cross-platform triggers.
Yes — CRM integration is central to our automation builds. We work within your existing CRM environment rather than requiring you to switch platforms. This includes mapping data fields, configuring sync rules, building custom properties, and ensuring bi-directional data flow between your automation platform and CRM.
Get a free marketing automation audit — we'll map your current lead flow, identify automation gaps, and show you exactly how much pipeline you're leaving on the table.
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