Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) by websites you visit. They are widely used to make websites work more efficiently, provide a better user experience, and deliver information to the website owners. Cookies are stored in your browser and can be read by the website that set them on subsequent visits.

In addition to standard cookies, we also use similar technologies such as:

• Web beacons (pixel tags): tiny invisible images embedded in web pages or emails that allow us to track whether a page was viewed or an email was opened.
• Local storage: browser-based storage that allows websites to save data on your device beyond cookie size limits, used for session state and preferences.
• JavaScript tags: code snippets loaded when you visit a page that enable analytics tracking, ad conversion measurement, and retargeting functionality.

2. Categories of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function correctly. They enable core functions like page navigation, secure form submission, and session management. Without these cookies, the website cannot operate properly. You cannot opt out of strictly necessary cookies, but they do not collect any personally identifiable information.

2.2 Analytics and Performance Cookies

These cookies collect information about how visitors use our website — for example, which pages are visited most often, how visitors navigate between pages, and whether they encounter any errors. The data collected is aggregated and anonymized. We use this information to improve website performance and content.

2.3 Marketing and Advertising Cookies

These cookies are used to deliver advertising relevant to you and your interests. They may be set by us or by advertising partners (Google, Meta) through our website. They track your visits across different websites to build a profile of your interests and show you targeted advertisements. These cookies also help us measure the effectiveness of our advertising campaigns.

2.4 Functional Cookies

These cookies allow the website to remember choices you have made (such as your preferred language or region) and provide enhanced, personalized features. They may be set by us or by third-party providers whose services we have added to our pages.

3. Specific Cookies We Use

4. Third-Party Cookies

In addition to our own cookies, we may use cookies from the following third-party service providers when you visit our website:

• Google LLC: Google Analytics 4 for website analytics and Google Ads for conversion tracking and remarketing. Google's privacy policy is available at policies.google.com/privacy.
• Meta Platforms, Inc.: Meta Pixel for conversion tracking and retargeting audiences on Facebook and Instagram. Meta's data policy is available at facebook.com/privacy/policy.
• LinkedIn Corporation: LinkedIn Insight Tag for B2B audience tracking and conversion measurement. LinkedIn's privacy policy is at linkedin.com/legal/privacy-policy.
• HubSpot, Inc.: HubSpot analytics and CRM tracking for lead management and marketing automation. HubSpot's privacy policy is at legal.hubspot.com/privacy-policy.

These third-party services may set cookies on your device independently. We do not control these cookies and recommend reviewing the respective privacy policies of these providers.

5. How to Manage and Opt Out of Cookies

5.1 Browser Settings

You can control and delete cookies through your browser settings. Most modern browsers allow you to:

• View which cookies are set and delete them individually.
• Block all cookies or block cookies from specific websites.
• Set your browser to notify you when a cookie is being placed.

Instructions for managing cookies in popular browsers:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Cookies and site permissions → Cookies and site data

Note: disabling all cookies may affect the functionality of our website and other websites you visit.

5.2 Opt Out of Analytics

To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on. You can also use Google's My Ad Center to manage how your data is used for personalization.

5.3 Opt Out of Interest-Based Advertising

You can opt out of interest-based advertising from participating companies through the following industry opt-out tools:

• Network Advertising Initiative (NAI): optout.networkadvertising.org
• Digital Advertising Alliance (DAA): optout.aboutads.info
• Meta Ad Preferences: facebook.com/adpreferences

5.4 California Residents — Global Privacy Control

If you are a California resident, you may use a browser or browser extension that implements the Global Privacy Control (GPC) signal to opt out of the sale or sharing of your personal information. We honor GPC signals as required under the CCPA. Learn more at globalprivacycontrol.org.

6. Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no universal standard for how websites should respond to DNT signals. We do not currently alter our data collection practices in response to DNT signals, but we will honor GPC signals as noted above. If an industry standard is established, we will revisit this practice.

7. Cookies and Children

Our website is not directed at children under the age of 13. We do not knowingly use cookies to collect personal information from children. If you believe we have inadvertently collected data from a child via cookies, please contact us and we will take prompt remedial action.

8. International Visitors

Our website is operated from Austin, Texas, USA. If you access our website from outside the United States, please be aware that information collected via cookies may be transferred to and processed in the United States. By using our website, you consent to this transfer. For EU/UK residents, please note that we rely on legitimate interests or explicit consent as the legal basis for analytics and marketing cookies respectively.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, regulatory requirements, or for other operational, legal, or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website following any changes constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us: