01
Audit + Strategy
We analyse your current video assets, audience opportunities, and competitive landscape to define a YouTube Ads strategy aligned to your specific funnel goals and budget.
🎬 Video Advertising
YouTube Ads That
Build Brands and Drive Revenue
YouTube reaches over 2.5 billion users monthly — and most advertisers are running the same generic pre-roll ads their competitors ran five years ago. Lumo builds YouTube Ads campaigns with strategic format selection, audience layering, and creative that earns attention before delivering a message.
2.5B
Monthly active YouTube users — the world's second-largest search engine
3x
Higher purchase intent lift vs. linear TV advertising
$30M+
Client revenue influenced by Lumo's video ad campaigns
What We Do
YouTube Advertising Built for the Full Funnel
YouTube is not just a branding channel — it's a direct response powerhouse when structured correctly. The brands winning on YouTube today use it as both a top-of-funnel awareness engine and a mid-funnel nurture channel that pre-sells prospects before they ever reach your landing page.
Lumo's YouTube Ads strategy integrates with your broader Google ecosystem. We use custom intent audiences to reach people actively searching for keywords related to your product, then serve them targeted video ads that build authority before they click. The result is a warmed audience that converts at a fraction of the cost of cold traffic.
Creative strategy is everything on YouTube. We apply a direct response framework to video scripting — opening with a hook designed to earn the first five seconds, establishing credibility quickly, presenting your offer clearly, and closing with a specific call to action. Every script is designed to work both with and without sound.
Our YouTube campaigns run alongside your Google Search activity and are linked to the same conversion data — giving us a complete attribution picture. We track view-through conversions, assisted conversions, and brand search lift to quantify YouTube's full contribution to your revenue, not just its last-click value.
What You Get
YouTube campaign architecture + format strategy
Custom intent + audience targeting setup
Video ad scripting and creative direction
TrueView, bumper, and non-skippable campaign builds
Brand lift measurement setup
Full-funnel attribution + Google Ads integration
Monthly performance reporting + creative recommendations
How It Works
Our YouTube Ads Process
02
Script + Produce
We write direct-response video scripts, advise on production, and develop companion banner ads. For clients without existing video, we provide full production guidance or edit existing footage.
03
Target + Launch
We build audience segments, set up conversion tracking, configure bidding strategy, and launch with structured testing across creatives, audiences, and formats.
04
Optimise + Scale
We analyse VTR, CPV, assisted conversions, and brand search lift weekly — optimising audiences, creative, and budget allocation to maximise full-funnel impact.
Common Questions
YouTube Ads FAQ
What YouTube ad formats does Lumo manage?
We manage TrueView In-Stream (skippable), Non-Skippable In-Stream (15s), Bumper Ads (6s), In-Feed Video Ads (formerly Video Discovery), and YouTube via Performance Max campaigns. Format selection depends on your goal — awareness, consideration, or direct conversion.
Do I need a professionally produced video for YouTube Ads?
Not necessarily. While higher production quality helps for brand awareness campaigns, direct response YouTube Ads often perform strongly with authentic, talking-head style videos. Lumo will advise on production requirements based on your goals and budget — and can assist with scripting and editing for any format.
How does YouTube Ads fit into a full-funnel strategy?
YouTube is uniquely powerful at the awareness and consideration stages — reaching audiences who haven't searched for you yet and building brand affinity before they enter the purchase decision. Combined with Google Search ads that capture intent, YouTube creates a flywheel where your brand is the obvious choice when prospects are ready to buy.
What targeting options does YouTube offer?
YouTube offers demographic targeting, interest audiences, in-market audiences, custom intent audiences (people searching specific keywords), placement targeting (specific channels/videos), topic targeting, and remarketing to your website visitors. We layer these strategically to reach the right person at the right moment in their journey.
How do you measure YouTube Ads performance?
We track view-through rate (VTR), cost per view (CPV), brand lift metrics, and — critically — assisted conversions and view-through conversions that show YouTube's influence on downstream purchases. Many businesses undervalue YouTube because they only look at last-click attribution, missing the significant assist it provides to conversion campaigns.
Ready to Scale?
Put Your Brand in Front of Millions on YouTube
Get a free YouTube Ads strategy session and video script framework within 48 hours.