01
ICP + Audit
We define your Ideal Customer Profile, audit existing campaigns if any, and map the audience segments and ad formats most likely to generate pipeline for your specific offer.
💼 B2B Paid Social
LinkedIn Ads That
Fill Your B2B Pipeline
LinkedIn is the only platform where you can target decision-makers by job title, seniority, company size, and industry simultaneously. Lumo engineers LinkedIn Ads campaigns that reach the exact buyers your sales team wants — and convert them into qualified leads.
4.2x
Average pipeline ROI for LinkedIn Ads clients
$30M+
B2B pipeline generated across client accounts
-41%
Average CPL reduction after Lumo optimisation
What We Do
LinkedIn Ads Built for B2B Revenue, Not Impressions
Most B2B companies either avoid LinkedIn Ads because of the cost, or run them without a conversion-focused strategy and wonder why CPL is high. Lumo approaches LinkedIn Ads the way a revenue-obsessed operator would — with rigorous audience segmentation, offer testing, and attribution that connects every dollar spent to pipeline and closed revenue.
Our LinkedIn Ads strategy starts with your ICP (Ideal Customer Profile). We build hyper-specific audience segments using job title, seniority, function, company size, industry, and LinkedIn Group membership — layered with retargeting audiences from your website and contact list uploads. The result is precise targeting that reaches decision-makers and minimizes wasted spend on irrelevant clicks.
Creative is where most LinkedIn advertisers lose money. We run structured A/B tests across ad formats, hooks, visuals, and CTAs — identifying the messaging that resonates with your specific audience segment. For Lead Gen Form campaigns, we optimise the form fields and offer to maximize completion rates without sacrificing lead quality.
Every LinkedIn campaign we manage is tracked end-to-end — from impression through to CRM opportunity and closed-won revenue. Lumo sets up LinkedIn Insight Tag, offline conversion imports, and CRM integrations so you have a complete picture of LinkedIn ROI, not just surface-level metrics.
What You Get
ICP audience research + segmentation strategy
Sponsored Content + Lead Gen Form setup
AI-assisted ad creative development and testing
LinkedIn Insight Tag + conversion tracking
CRM integration (HubSpot, Salesforce, GoHighLevel)
Retargeting and lookalike audience configuration
Weekly optimisation + monthly performance reporting
How It Works
Our LinkedIn Ads Process
02
Build + Launch
We build campaign architecture, develop ad creative, configure Lead Gen Forms, set up tracking, and launch with proper budget pacing to exit the learning phase efficiently.
03
Test + Optimise
We run structured creative tests, refine audience segments, adjust bids, and iterate on form offers weekly — always moving toward lower CPL and higher lead quality.
04
Scale + Report
Once core campaigns hit pipeline targets, we identify expansion opportunities — new audience segments, Message Ad sequences, and retargeting ladders that compound results over time.
Common Questions
LinkedIn Ads FAQ
What LinkedIn ad formats does Lumo manage?
We manage Sponsored Content (single image, carousel, video), Sponsored Messaging (Message Ads, Conversation Ads), Lead Gen Forms, Dynamic Ads, and Text Ads. The right mix depends on your funnel stage — we build a format strategy in your free audit session.
What B2B industries perform best on LinkedIn Ads?
LinkedIn Ads deliver the strongest ROI for SaaS, professional services, financial services, HR/recruiting, enterprise software, consulting, and B2B technology. If your target customer is a decision-maker at a mid-market or enterprise company, LinkedIn's targeting is unmatched.
What is a realistic CPL for LinkedIn Ads?
LinkedIn CPL typically ranges from $60–$200 depending on audience specificity, offer, and industry. While higher than Google Search, LinkedIn leads are often significantly more qualified — C-suite, VP, and Director-level decision-makers rather than anonymous search traffic.
Do you use LinkedIn Lead Gen Forms?
Yes, and we strongly recommend them for most B2B clients. Lead Gen Forms pre-fill contact data from LinkedIn profiles, removing the friction of landing page form completion and typically reducing CPL by 30–50% compared to standard click-through campaigns.
What minimum budget do you recommend for LinkedIn Ads?
We recommend a minimum daily budget of $100–$150 ($3,000–$4,500/mo ad spend) to generate meaningful data. LinkedIn's auction is competitive, and too-small budgets fail to exit the learning phase. Lumo's management fee is separate from ad spend.
Ready to Scale?
Fill Your Pipeline with Qualified B2B Leads
Get a free LinkedIn Ads audit and a custom B2B lead generation strategy delivered within 48 hours.