01
Technical Audit
We crawl your entire store, identify duplicate content, canonical errors, crawl waste, and Core Web Vitals issues — building a prioritised remediation plan based on organic revenue impact.
🛒 E-commerce Growth
E-commerce SEO That
Drives Organic Revenue
Organic search is the highest-margin acquisition channel for e-commerce — no CPC, no ad spend, just compounding traffic that grows as your authority builds. Lumo's e-commerce SEO specialists build the technical foundations, category architecture, and content strategy that turn Google into your most profitable sales channel.
+183%
Average organic revenue increase within 12 months for e-commerce clients
$30M+
Organic e-commerce revenue generated across client stores
-64%
Average reduction in organic cost-per-acquisition vs. paid channels
What We Do
E-commerce SEO Built for Revenue, Not Just Rankings
Most e-commerce stores leave enormous organic revenue on the table. Thin product descriptions, duplicate content from faceted navigation, unoptimised category pages, missing product schema, and slow load times all compound into a site that Google can't rank — even for keywords your competitors rank for with weaker products.
Lumo's e-commerce SEO process starts with a comprehensive technical audit. We identify crawl waste from duplicate URLs, canonicalisation errors, orphaned pages, and pagination issues — then fix the foundation before investing in content. Technical problems are the silent killer of e-commerce organic performance.
Category pages are the highest-value SEO asset in most e-commerce stores, yet most stores treat them as pure navigation. Lumo optimises category pages with strategic H1s, unique introductory copy, internal linking structures, and schema markup that signals topical relevance to Google — often producing the largest organic traffic gains in the first 90 days.
At scale, product page SEO requires a systems approach. We build optimisation templates, automated schema generation, and meta title/description frameworks that ensure hundreds or thousands of product pages are individually optimised without requiring manual attention to every SKU.
What You Get
Full technical SEO audit + crawl issue remediation
Category page optimisation (copy, structure, schema)
Product page template optimisation at scale
Product schema (Product, Offer, AggregateRating)
Faceted navigation and canonical strategy
Internal linking architecture redesign
Monthly organic revenue reporting + roadmap
How It Works
Our E-commerce SEO Process
02
Architecture + Schema
We restructure category URLs if needed, implement Product and BreadcrumbList schema, fix faceted navigation, and set up canonical rules to prevent Google indexing thousands of duplicate filter pages.
03
Content + Optimisation
We optimise category page copy, build product description frameworks, develop blog content targeting high-intent buyer keywords, and implement internal linking that passes authority to revenue-driving pages.
04
Scale + Compound
We build link equity through digital PR and supplier/brand citation strategies, monitor ranking progression monthly, and iterate content strategy based on what's ranking and what needs more authority.
Common Questions
E-commerce SEO FAQ
What e-commerce platforms does Lumo support?
We work with Shopify, WooCommerce, BigCommerce, Magento, and custom e-commerce builds. Each platform has unique SEO considerations — Shopify URL structures, WooCommerce canonical issues, and faceted navigation crawl bloat are common problems we fix routinely.
How is e-commerce SEO different from regular SEO?
E-commerce SEO involves unique challenges: thousands of product pages requiring individual optimisation, category page architecture, faceted navigation creating duplicate content and crawl waste, product schema (Product, Offer, AggregateRating), and managing seasonal inventory fluctuations without losing ranking authority. Lumo specialises in all of these.
How long does e-commerce SEO take to show results?
Technical fixes often show ranking improvements within 4–8 weeks. Category page optimisation typically shows meaningful organic traffic gains within 60–90 days. Building competitive authority for high-value product and category keywords takes 6–12 months of consistent content and link building.
Do you optimise product pages at scale?
Yes. For stores with hundreds or thousands of products, Lumo uses templated optimisation frameworks — standardising meta title and description patterns, implementing bulk schema generation, and creating product description templates that ensure consistent quality and uniqueness at scale without manual editing of every product.
Do you help with Google Shopping SEO?
Yes. Organic Google Shopping (free listings) is driven by your product feed quality and page optimisation. Lumo optimises your product data feed — titles, descriptions, GTINs, and attributes — alongside on-page product SEO to maximise visibility in both organic search and free Shopping listings.
Ready to Scale?
Make Organic Search Your Most Profitable Sales Channel
Get a free e-commerce SEO audit — we'll identify your top revenue leaks and show you exactly what it takes to fix them.