Shopify powers 4.6 million stores — but 98% of visitors leave without buying. Lumo builds custom Shopify themes and store experiences designed around the psychology of purchase: fast-loading, conversion-optimised, SEO-ready stores that turn traffic into revenue.
Most Shopify stores use off-the-shelf themes that were designed to look good in a demo environment, not to convert your specific audience. Generic themes apply average design decisions — and average doesn't win in competitive e-commerce. Your product pages, collection pages, cart experience, and checkout flow should be engineered around your customer's behaviour, not a theme developer's aesthetic preferences.
Shopify's native SEO capabilities are also limited by default. Without custom development, most stores have duplicate content issues (collection vs. product URL conflicts), missing structured data, unoptimised category page architectures, and poor internal linking. These are technical deficits that cap organic traffic potential regardless of how much you spend on content.
Lumo builds Shopify stores with conversion rate and SEO performance as primary design constraints. Every decision — layout, page speed, trust signal placement, cart flow, product photography specifications, upsell mechanics — is made with data-informed conversion principles. The result is a store that looks great and performs commercially.
Bespoke Shopify themes — not Dawn or other stock themes with minor modifications. Fully custom Liquid templates built to your brand specification with performance, CRO, and SEO requirements embedded in the code.
New Shopify store configuration — product catalogue architecture, collection hierarchy, navigation structure, payment gateway setup, shipping configuration, tax settings, and initial SEO foundations.
Enterprise Shopify Plus builds with custom checkout extensions, Scripts for B2B pricing, Flow automation, Launchpad for sale events, and multi-storefront configurations for international markets.
Third-party app integration and custom app development — subscription apps, loyalty programs, review platforms, ERP connections, CRM sync, and custom functionality beyond what the Shopify App Store provides.
Migration from WooCommerce, Magento, BigCommerce, or other platforms to Shopify — with product data migration, redirect mapping, SEO equity preservation, and customer account migration.
Shopify store performance audit and optimisation — image compression, lazy loading, app audit (removing speed-killing apps), LCP improvement, and A/B testing of product page and checkout elements.
Audit current store performance and conversion funnel. Define target customer journey, design requirements, technical integrations, and success metrics before any development begins.
Custom design mockups for key page templates, followed by Liquid theme development on a development store — with staging review at each milestone before production build.
Pre-launch QA: cross-browser testing, mobile responsiveness, checkout flow test, GA4 e-commerce tracking verification, Google Search Console setup, and Core Web Vitals audit before go-live.
Post-launch CRO testing — A/B experiments on product pages, checkout flow, and upsell mechanics — plus ongoing development support as your catalogue and app requirements grow.
Lumo builds fully custom Shopify themes using Liquid templating. We don't modify stock themes like Dawn — custom builds give us full control over page speed, conversion elements, and SEO structure. If your budget requires a theme-based approach, we'll recommend the best performing base themes and apply targeted customisations rather than generic modifications.
Shopify Plus is Shopify's enterprise tier, designed for high-volume merchants. It adds custom checkout extensions (Scripts), advanced B2B pricing and wholesale portals, Flow automation, Launchpad for scheduled campaigns, and dedicated support. It's recommended for stores doing $1M+ annually or with complex B2B or international requirements. Lumo develops for both tiers.
A custom Shopify theme build takes 5–8 weeks. A full new store build with custom apps and integrations takes 8–12 weeks. A platform migration project from WooCommerce or Magento takes 6–10 weeks depending on catalogue size and redirect complexity. Timelines include design review and staging environment testing rounds.
Yes — Shopify performance optimisation is a standalone service. We audit your current theme code, installed apps (each adds JavaScript overhead), image delivery, and liquid rendering performance. Most stores can achieve 30–50% improvement in LCP and overall speed scores through targeted optimisation without a full rebuild.
Yes. Lumo offers Shopify retainer support covering theme updates, new feature development, app integrations, and CRO testing — priced per hour or as a monthly retainer based on your development volume. We also offer Shopify Plus clients dedicated development support as part of ongoing marketing engagement packages.
Get a free Shopify audit — we'll review your current theme, page speed, conversion flow, and SEO foundations, then show you what a higher-converting store looks like for your brand.
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