Google Local Services Ads appear above paid search, above organic — right at the top of every local search. And unlike Google Ads, you only pay when a real customer calls or messages you. Lumo sets up, verifies, and manages your LSA campaigns for maximum lead volume at minimum cost.
Google Local Services Ads (LSAs) appear above everything else in local search results — above Google Ads, above the Map Pack, above organic results. When someone searches 'plumber near me' or 'electrician Austin TX,' your LSA listing with the Google Screened or Google Guaranteed badge is the first thing they see. The click-through rates are 2–3x higher than standard ads.
The pay-per-lead model is what makes LSAs truly unique. Unlike Google Ads where you pay for every click whether or not it converts, LSAs charge only when a customer actually calls or messages your business. That means no wasted budget on irrelevant clicks, no paying for people who bounce immediately — only genuine leads who actively chose to contact you.
The Google Screened and Google Guaranteed badges that appear on LSA listings carry enormous trust weight with consumers. Businesses with these badges see significantly higher lead-to-conversion rates because prospects know Google has verified the business's licenses and insurance. Lumo handles the full verification process and ongoing badge maintenance.
Every deliverable is tracked, reported, and tied to business outcomes — not just activity metrics.
A clear four-step process from first conversation to measurable results.
per month management fee — LSA ad spend is separate and goes directly to Google
Get a Custom QuoteGoogle Ads (Search) charges per click and appears below LSAs in search results. Google Local Services Ads appear above everything else, charge per verified lead (not per click), and require Google verification. For local service businesses, LSAs typically deliver lower cost-per-lead and higher-quality leads than standard Google Ads — Lumo recommends running both in most cases.
LSAs are available for a wide range of local service businesses including: home services (plumbers, HVAC, electricians, cleaners, locksmiths, roofers, landscapers), professional services (lawyers, financial advisors, tax preparers), real estate agents, healthcare providers, and more. Lumo checks your eligibility in the free consultation.
LSA costs vary by industry and market. Average costs range from $8–$15 per lead for home services in less competitive markets to $30–$80 per lead for legal and financial services in major metros. Lumo's $750/mo management fee is separate from ad spend, which goes directly to Google. We provide a CPL estimate for your specific category and market in the free consultation.
Google verifies your business through a combination of: license verification (submitting your contractor license or professional certification), insurance verification (uploading your liability insurance certificate), and background check (for the business owner and employees in some categories). The process takes 1–4 weeks. Lumo guides you through every step.
Yes. LSAs have a dispute process for leads that don't meet your criteria — wrong service area, wrong service type, spam calls, etc. Lumo actively monitors your lead feed and disputes low-quality leads on your behalf, recovering budget that shouldn't have been charged.
Book a free LSA consultation — we'll check your eligibility, estimate your cost-per-lead, and walk you through exactly how Local Services Ads work for your business.