Agencies can't be experts at everything — but clients expect you to be. Lumo's white-label fulfilment delivers SEO, paid media, content, and web development services branded as your agency's own work. Your clients see your team. We handle the execution. You focus on growth and client relationships.
Hiring full-time specialists for every service you want to offer is expensive, slow, and risky — you need the revenue before you can justify the hire, but you need the hire to win the revenue. White-label fulfilment solves this bootstrapping problem: sell the service, fulfil it through Lumo at a margin, and use the cash flow to hire when volume justifies it. You expand service offerings without expanding payroll.
Specialist quality is the second advantage. SEO, paid media, programmatic advertising, and technical web development require deep expertise that generalist agencies struggle to maintain across multiple disciplines simultaneously. Lumo's specialists focus on their craft full-time — the quality of work delivered under your brand exceeds what most agencies could produce in-house at equivalent cost, because we're not spreading specialists thin across unrelated service lines.
Client relationship control remains entirely yours. Lumo operates completely behind the scenes — all deliverables are branded as your work, all communications go through you, and your clients have no visibility into the fulfilment relationship. Lumo signs NDAs as standard. You maintain the relationship, control the narrative, and build your agency's reputation on the work we deliver.
Full SEO fulfilment under your brand — technical audits, on-page optimisation, content strategy, link building, and monthly reporting formatted to your agency's templates and delivered as your work product.
Google Ads, Meta Ads, LinkedIn, and programmatic campaign management — strategy, campaign builds, ongoing optimisation, and reporting delivered as your agency's paid media service, invisible to clients.
Blog content, landing page copy, email sequences, and content strategy — written in your clients' brand voice, delivered to your editorial standards, and published through your workflow with no Lumo attribution.
WordPress, Shopify, and custom website development delivered under your brand — from design to development to launch — with full project management and client communication routed through your team.
Dedicated partner manager, white-label reporting templates, pitch deck support for new business, SLA-backed delivery timelines, and NDA-protected relationship — everything your agency needs for seamless client integration.
Client-facing report templates in your agency's branding — monthly performance reports, campaign dashboards, and executive summaries formatted to match your existing deliverable standards with no Lumo branding.
Agency introduction, service scope agreement, NDA signing, reporting template setup, communication protocol definition, and client brief format alignment — establishing the fulfilment relationship before any client work begins.
Structured client brief intake through your agency — goals, budget, current performance, brand guidelines, and KPIs — which Lumo uses to build strategy and execution plans delivered back to you for client approval.
Lumo executes the service, delivers all work product branded as your agency's output, and routes all communication through your team — maintaining complete client invisibility of the fulfilment relationship.
Monthly reporting in your branded templates, ongoing optimisation, and expansion recommendations delivered to you for relay to clients — supporting your client retention and upsell conversations with expert performance data.
No — Lumo operates completely behind the scenes under NDA. All work is delivered under your agency's brand. Deliverables are formatted to your templates, communications come from your team, and Lumo's name never appears in any client-facing material. We're invisible by design.
Lumo white-labels: SEO (technical, local, content, link building), paid media (Google Ads, Meta, LinkedIn, programmatic), content marketing (blog, landing pages, email), web development (WordPress, Shopify, custom), and reporting. Services are fulfilled by the same specialists who deliver Lumo's named services — your clients receive the same quality work.
Lumo bills your agency directly at wholesale rates — you bill your clients at whatever margin you choose. Lumo has no visibility into what you charge your clients. Typical agency margins on white-label fulfilment range from 30–60% above Lumo's wholesale pricing. We invoice monthly with 30-day payment terms.
Lumo requires a 3-month minimum engagement per client to ensure quality service delivery — most SEO and paid media services require at least 90 days to demonstrate measurable results. There's no minimum number of clients — agencies can start with a single white-label client and scale from there. Volume pricing applies from 5+ simultaneous white-label clients.
All client communication is routed through your agency. Your account manager or client success team relays briefs, approvals, and feedback to Lumo's fulfilment team. Lumo never contacts your clients directly. In practice, most agencies establish a structured weekly or bi-weekly check-in between the agency account manager and Lumo's fulfilment lead — keeping all parties aligned without client exposure.
Get a free white-label consultation — we'll walk through our service capabilities, pricing structure, and partnership model, and show you how agencies are using Lumo to scale revenue without scaling headcount.
Book a Free Strategy Call