Your product feed is the foundation of your e-commerce advertising — if it's wrong, everything built on top of it underperforms. We audit, optimize, and continuously manage your product feeds across G...
Full-service shopping feed management — no outsourcing, no shortcuts.
Complete product feed audit: disapproved products, policy violations, missing required attributes, low-quality titles, incorrect categorization, and missing GTIN/MPN — with a prioritized fix list and impact estimate.
Feed-level title optimization using keyword research and Google Shopping best practices: product type first, key attributes (brand, model, size, color, material) in priority order — driving higher impression share for relevant searches.
Missing attribute population: GTIN, MPN, brand, color, size, material, age group, gender — using your product data and supplemental feeds to complete every required and recommended attribute.
Custom label implementation for segmentation in Shopping campaigns: margin tiers, inventory levels, seasonality, sale items, and bestseller status — enabling granular bid strategy by product segment.
Feed setup and management across: Google Shopping, Meta (Facebook/Instagram) Catalog, Microsoft/Bing Shopping, Pinterest Shopping, and TikTok Shopping — one optimized feed, distributed everywhere.
Daily monitoring for new disapprovals, feed processing errors, and attribute changes. Automated alerts for critical issues. Monthly feed performance review with optimization priorities.
Feed management via DataFeedWatch, GoDataFeed, or Feedonomics — including feed rules, supplemental feed setup, and scheduled refresh configuration.
A proven 4-step process from discovery to delivery.
Complete audit of current feed health across all connected channels: disapprovals, attribute coverage, title quality, and categorization accuracy. Gap analysis with impact prioritization.
Feed rules configured to optimize titles, populate missing attributes, apply custom labels, and fix categorization. Supplemental feeds built for data enrichment.
Optimized feed submitted to all channels. Merchant Center processing monitored. Disapproval rate tracked to zero. Custom label segments verified in campaign structure.
Daily disapproval monitoring, monthly performance review, and seasonal feed updates (holiday titles, promotional attributes). Feed rules updated as catalog evolves.
Poor product titles — most default feeds use internal product names that don't match how shoppers search. Optimizing titles to include the search terms buyers actually use is consistently the highest-impact feed improvement.
We implement and manage a feed management tool (DataFeedWatch, GoDataFeed, or Feedonomics) on your behalf. The cost of the tool is typically included in the management fee or billed separately depending on catalog size.
Yes — disapproval resolution is a core deliverable. Common causes (price mismatches, missing GTINs, policy violations, image issues) are systematically addressed with feed rules and product data corrections.
Feed refresh frequency depends on your catalog update frequency. We configure scheduled refreshes — typically 2–4 times daily for price and inventory accuracy, with full attribute refreshes weekly.
Feed management is the data layer beneath Shopping campaigns. We can manage the campaigns through our Google Ads service, or deliver an optimized feed to your existing campaign manager.
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