Page speed is a direct Google ranking factor and conversion driver. A 1-second delay reduces conversions by 7%. We audit, diagnose, and fix the root causes of slow load times — from image compression ...
Full-service website speed optimization management — no outsourcing, no shortcuts.
Full CrUX field data and lab data analysis — LCP, INP, CLS, FID, TTFB — across mobile and desktop. PageSpeed Insights, WebPageTest, and Chrome DevTools profiling.
Lossless and lossy compression, WebP/AVIF conversion, responsive image implementation (srcset), lazy loading, and image CDN setup.
Code splitting, tree shaking, render-blocking resource elimination, defer/async attribute implementation, and unused CSS removal.
CDN configuration (Cloudflare, Fastly, or Vercel Edge), browser caching headers, cache-control policies, and edge network optimization.
Server response time analysis, database query optimization, server-side caching (Redis/Memcached), gzip/brotli compression, and HTTP/2 or HTTP/3 enablement.
Mobile-specific optimizations — critical CSS inlining, font loading strategy, touch event optimization, and viewport configuration.
Detailed performance report with before/after metrics for all Core Web Vitals, PageSpeed scores, and load waterfall comparisons.
A proven 4-step process from audit to ongoing optimization.
We capture baseline CrUX field data, run WebPageTest from multiple locations, and profile JavaScript execution, render-blocking resources, and network waterfalls.
We identify the specific issues driving poor scores — whether third-party scripts, render-blocking CSS, unoptimized images, or server configuration — and prioritize by impact.
We implement fixes in priority order — images, JavaScript, CSS, fonts, server config — testing each change to confirm measurable improvement.
We re-run all performance tests, document before/after improvements, and provide a maintenance guide to prevent regressions during future development.
Core Web Vitals are Google's performance metrics: LCP (Largest Contentful Paint — load speed), INP (Interaction to Next Paint — interactivity), and CLS (Cumulative Layout Shift — visual stability). They are a direct Google ranking factor.
For sites with poor Core Web Vitals (failing LCP or CLS), optimization can meaningfully improve rankings by removing a ranking penalty. Combined with strong content, clients typically see 10–30% organic traffic lifts.
We work with WordPress, Shopify, Webflow, Next.js, custom HTML, and most other web platforms. Server-side optimizations apply regardless of CMS.
No, though some optimizations are easier on certain hosts. We can optimize your site on any host, and will recommend hosting upgrades only if your server is a genuine bottleneck.
An audit takes 2–3 business days. Implementation typically takes 1–3 weeks depending on site complexity, number of issues, and access to the codebase or CMS.
Book a free strategy call. We'll audit your current setup and show you exactly where we can drive growth.
Schedule Your Free Audit