01
Audit + Strategy
We audit your current email performance, deliverability health, list quality, and automation gaps — then design an email infrastructure plan prioritized by revenue impact.
💌 AI Email
Email That Converts
Automatically
Lumo builds email marketing systems that use behavioral data and AI-generated personalization to send the right message to the right person at exactly the right moment — driving revenue on autopilot.
42x
Average ROI on email marketing vs. other channels
3.8x
Average open rate improvement with AI personalization
24/7
Automated sequences running without human intervention
What We Do
Email Infrastructure That Compounds Revenue
Email remains the highest-ROI digital marketing channel — averaging $42 return for every $1 spent. But most businesses are leaving 80% of that potential on the table with basic broadcast campaigns and generic autoresponders. Lumo builds email infrastructure that is intelligent, behavioral, and automated.
Our AI email marketing practice covers the full stack: ESP setup and deliverability optimization (Klaviyo, HubSpot, ActiveCampaign, or custom SMTP), list segmentation architecture, behavioral trigger design, AI-assisted copy generation and A/B testing, and analytics dashboards that connect email performance directly to revenue.
Personalization at scale is where AI creates the biggest email impact. We implement dynamic content blocks that adapt to each recipient's behavior, purchase history, and engagement signals. LLM-generated subject line testing runs continuously — we've seen 40-60% open rate improvements from AI-optimized subject lines alone.
For e-commerce clients, we build the complete email revenue infrastructure: abandoned cart sequences, browse abandonment, post-purchase upsell flows, win-back campaigns, and VIP tier systems. For B2B SaaS, we build trial nurture sequences, feature adoption emails, churn prevention triggers, and expansion revenue flows.
What You Get
ESP setup + deliverability configuration
List segmentation + tag architecture
Behavioral trigger + automation design
AI-assisted copy + subject line generation
A/B testing framework implementation
E-commerce email flows (cart, winback, VIP)
Monthly performance reporting + optimization
How It Works
Our Email Marketing Process
02
Copy + Design
We write AI-assisted email copy, design templates that render across all clients, and build your core sequence library — welcome series, nurture flows, and conversion emails.
03
Build + Automate
We implement all sequences, configure behavioral triggers, set up A/B tests, and connect your email system to your CRM and e-commerce platform for clean data flow.
04
Optimize Monthly
We review performance weekly, run continuous A/B tests on subject lines and content, expand winning sequences, and identify new automation opportunities monthly.
Common Questions
Email Marketing FAQ
What email platforms does Lumo work with?
We work primarily with Klaviyo, HubSpot, ActiveCampaign, and Mailchimp. For high-volume senders needing custom infrastructure, we also implement custom SMTP setups using Amazon SES or Postmark. Platform choice depends on your existing stack, e-commerce integration needs, and volume.
How do you improve email deliverability?
Deliverability is a core focus in every email setup. We implement proper SPF, DKIM, and DMARC authentication, warm up new sending domains properly, manage list hygiene to maintain low bounce and complaint rates, and monitor sender reputation scores across major mailbox providers.
What AI tools do you use for email copy?
We use LLMs (Claude, GPT-4o) for subject line generation and A/B test variant creation, behavioral analysis models for send time optimization, and personalization engines for dynamic content generation. All AI-generated content is reviewed and edited by our copywriting team before deployment.
Can you build email sequences for B2B SaaS?
Yes. We've built trial nurture sequences, feature adoption flows, health score-based churn prevention emails, expansion revenue campaigns, and re-engagement sequences for B2B SaaS clients across a range of ACV and PLG/sales-led models.
How do you measure email marketing ROI?
We connect email platform data to your revenue analytics (GA4, Shopify, Stripe, or CRM) to attribute revenue directly to email sends, flows, and automations. You get a monthly report showing attributed revenue, list growth, deliverability health, and flow performance benchmarked against industry standards.
Ready to Scale?
Build an Email Engine That Generates Revenue on Autopilot
Get a free email audit and a custom automation roadmap for your business.